As the panorama of cannabis products on the market continues to widen, a major beverage company is stepping into the fray; a Wall Street Journal article announced Wednesday that Arizona Iced Tea is entering into a $10 million deal with a major Denver edibles company to sell cannabis-infused products.
Dixie Brands Inc. already sells marijuana products in five states. Sources say that its offerings in partnership with Arizona Iced Tea will start with vape pens and gummies, and move into beverages like tea, lemonade, seltzer, soda, and coffee. Sales would begin in the United States, and then expand to Canada and Latin America, if all goes according to plan. The deal, which would entail Arizona buying a large stake in Dixie, is still waiting on the go-ahead from Dixie’s board.
The venture is not the only unique marketing turn that has been followed by the company of late. In July, Arizona Iced Tea launched a pop-up with Adidas, in which it sold tea-branded sneakers for 99 cents. The event was massively popular, with long lines forming before the pop-up opened its doors. But tragedy struck when a 15 year old and a 17 year old were assaulted, and NYPD shut