The quasi-legality of cannabidiol (CBD) has not stopped its momentum as the newest health craze and go-to wellness product. Touted for its reported ability to help with pain, sleeplessness, anxiety and depression, CBD is everywhere and in practically everything, from coffee and mocktails to beauty products and supplements.
It’s so ubiquitous and safely ensconced into mainstream commerce that consumers are rushing to buy the non-intoxicating, if still slightly rebellious, cannabis compound. And the CBD market shows no signs of abating. A recent analysis by BDS Analytics and Arcview Market Research estimates that U.S. sales for CBD will exceed $20 billion by 2024. And that’s before the Food and Drug Administration (FDA) has officially sorted out how to regulate CBD post-2018 Farm Bill passage, which legalized hemp (from which CBD is largely derived) after more than 80 years of prohibition.
The Genesis of National CBD Day
To celebrate the incredible growth of a formerly prohibited substance, one CBD company, cbdMD, reached out to National Day Calendar (NDC), a group that aggregates “fun days, food days, days marking milestones and even social media buzz” to pitch a CBD day. Last year, the NDC formerly designated August 8 as National CDB Day.